Digital Marketing and Social Media Apprenticeships & Qualifications

About Digital Marketing and Social Media

The digital sector is one of the fastest growing industries in the UK as we are doing so much online, such as booking a table in a restaurant to buying a new car. 

This means brands need to be visible online to survive so our experienced team is offering Digital apprenticeships to meet demand. 

Register your interest using the form below and one our team will contact you.

What you'll be learning about:
  • principles of coding 
  • basic marketing principles 
  • the customer lifecycle 
  • customer relationship marketing 
  • how to deliver digital marketing campaigns 
  • digital and social media strategies 
  • the principles of these specialist areas: search marketing; search engine optimisation; e mail marketing; web analytics and metrics; mobile apps; Pay-Per-Click  
  • the similarities and differences of all the major digital and social media platforms 
  • responding to the business environment and business issues related to digital marketing and customer needs 
  • digital etiquette 
  • how digital platforms integrate into the working environment 
  • required security levels  
What qualifications will I gain? 
  • Functional Skills maths Level 2 
  • Functional Skills English Level 2 
Entry Requirements 

Grade 9-4 or equivalent in English, maths and ICT 

Length of the course   

18 months  

You’ll be expected to: 
  • be passionate about creating content for creative and digital media 
  • work well individually and as part of a team 
  • build and maintain positive relationships with customers 
Content Planning 
  • understand and research a client brief  
  • know the differences between media campaigns 
  • recommend the right platforms or channels to use understand the importance of brand  
  • work within a budget 
Content Development 
  • develop storyboards and outline scripts ensure content creates engagement 
  • use different writing styles to match the campaign 
  • understand the rules around copyright, intellectual property rights and web accessibility 
Content Creation and Evaluation 
  • write and edit copy for print and online 
  • take images and audio with video, cameras and audio equipment 
  • edit and post produce content 
  • optimise webpage content for search engines 
  • capture video, pictures, graphics, and sound for non-linear editing 
What qualifications will I gain? 

Functional Skills maths Level 2 

Entry Requirements 

Grade 9-4 or equivalent in English, maths, and ICT 

Length of the course  

12 months 

Digital Marketing and Social Media

Digital Marketer Apprenticeship

Company

Salary £5070.00 per year

Duration 24 months duration