Digital Marketing and Social Media Apprenticeships & Qualifications

What you'll be learning about:

• principles of coding 
• basic marketing principles 
• the customer lifecycle 
• customer relationship marketing 
• how to deliver digital marketing campaigns 
• digital and social media strategies 
• the principles of these specialist areas: search marketing; search engine optimisation; e mail marketing; web analytics and metrics; mobile apps; Pay-Per-Click  
• the similarities and differences of all the major digital and social media platforms 
• responding to the business environment and business issues related to digital marketing and customer needs 
• digital etiquette 
• how digital platforms integrate into the working environment 
• required security levels  

What qualifications will I gain? 

• Functional Skills maths Level 2 
• Functional Skills English Level 2 

Entry Requirements 

Grade 9-4 or equivalent in English, maths and ICT 

Length of the course   

18 months  

You’ll be expected to: 

• be passionate about creating content for creative and digital media 
• work well individually and as part of a team 
• build and maintain positive relationships with customers 

Content Planning 

• understand and research a client brief  
• know the differences between media campaigns 
• recommend the right platforms or channels to use understand the importance of brand  
• work within a budget 

Content Development 

• develop storyboards and outline scripts ensure content creates engagement 
• use different writing styles to match the campaign 
• understand the rules around copyright, intellectual property rights and web accessibility 

Content Creation and Evaluation 

• write and edit copy for print and online 
• take images and audio with video, cameras and audio equipment 
• edit and post produce content 
• optimise webpage content for search engines 
• capture video, pictures, graphics, and sound for non-linear editing 

What qualifications will I gain? 

Functional Skills maths Level 2 

Entry Requirements 

Grade 9-4 or equivalent in English, maths, and ICT 

Length of the course  

12 months