About Marketing

The effective use of marketing is a key aspect and important requirement for successful business strategies and practice today, with many businesses expanding on their marketing presence and subsequent departments.

During the Apprenticeship you will cover areas such as:

  • Collect and organise market research data
  • Contribute to measuring the marketing response
  • Work with other people in a business environment
  • Improve own performance in a business environment
  • Contribute to conducting direct marketing campaigns
  • Use digital and social media in marketing campaigns
  • Support the co-ordination of an event

You do not always need academic qualifications to start training for a career in Marketing. However, some employers may prefer you to have a good standard of general education such as GCSE’s, including English, Maths and ICT.

Typical qualities employers look for is:

  • A keen interest in Marketing
  • Well organised
  • Sociable and outgoing
  • Motivated
  • Good attention to detail and accuracy
  • Creative

Intermediate level 2 Apprentices are likely to work in job roles such as marketing assistant, market research assistant or events management assistant; undertaking a range of activities which might include collecting market research data, analysing competitor activity, contributing to marketing campaigns, planning and organising an event or exhibition and using a range of digital technologies.

Advanced level 3 Apprentices are likely to work in job roles such as marketing co-ordinator, junior marketing executive/officer, advertising account executive or market researcher; undertaking a range of activities which might include conducting market research, designing and evaluating marketing plans, contributing to advertising and promotional campaigns and events, maintaining a portfolio of products and managing budgets.


On completion of the Apprenticeship there may be the opportunity to progress onto other qualifications for example:

  • PR and Marketing
  • Team Leading
  • Management
  • Social Media
  • Interactive Design & Development